Hot Wheels Unleashed Sells 1 Million Copies Worldwide


Larkspur, Calif. (Dec. 20, 2021) – Mattel, Inc. and Milestone, a leading global racing game developer, announced today that critically acclaimed Hot Wheels Unleashed™, the action-packed arcade-style racing experience, sold 1 million copies worldwide across both physical and digital storefronts since its launch on Sept. 30, 2021, making it Milestone’s fastest-selling title ever.


“Ever since we announced Hot Wheels Unleashed back in February, we’ve received thousands of heartfelt messages from fans," said Luisa Bixio, CEO of Milestone. "This milestone is the umpteenth display of affection from our passionate community.”


“Hot Wheels is all about encouraging the challenger spirit and Hot Wheels Unleashed brings that mission to life for gamers of all ages. We’re proud of this exciting milestone, and we look forward to even more fans discovering the game and new upcoming content as we head into 2022," said Andrew Chan, Head of Digital Gaming, Mattel.


Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels® vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday locations with special track pieces and interactive items. The game also features a revolutionary Track Editor that enables players to customize tracks in any game environment and share them with the game’s community.


View the accolades trailer (PEGI) here:



Hot Wheels Unleashed is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC (Steam and Epic Games Store). For more details, visit the official website: https://hotwheelsunleashed.com.


Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.

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