The Video Game Industry’s Leading Events Set to Dazzle Fans with Game Reveals, Cinematic Trailers, Musical Performances and More, All Live In IMAX
NEW YORK – May 5, 2022 – IMAX Corporation (NYSE: IMAX) today announced that starting this summer, the cinematic thrill of the world’s biggest and best video games are set to arrive in IMAX theaters for the first time when Summer Game Fest Live!, the game industry’s mid-year digital fan celebration, and The Game Awards, the video game industry’s annual year-end awards show, air live in IMAX theaters in the U.S., Canada and United Kingdom.
IMAX’s partnership will begin with Summer Game Fest Live!, set to air live on June 9 at 11 am PT / 2 pm ET from Los Angeles. It will be followed by The Game Awards 2022 in December, live from Microsoft Theater in Los Angeles. Tickets will go on sale for Summer Game Fest on May 12th at 9 am PT / 12 pm ET.
The 9th annual The Game Awards will celebrate the best games of the year, while also previewing the future of the medium with spectacular world premieres and new announcements. Now the gaming community can gather for the shared experience of blockbuster gameplay reveals, next-generation trailers and surprise new game announcements, hosted by Geoff Keighley and broadcast live in IMAX, the world’s highest quality and most immersive cinema format. IMAX will be broadcasting this event across the Company’s LIVE network, which is currently in over 50 markets in the United States.
“Video games are the most powerful, immersive and spectacular form of entertainment in the world, so it’s only natural to bring them to fans in IMAX, the world’s most immersive cinema format,” said Geoff Keighley, producer, The Game Awards and Summer Game Fest.
“We are thrilled to be a part of these rapidly growing events,” said Megan Colligan, President, IMAX Entertainment and Executive Vice President, IMAX Corp. “The two video game events are a part of IMAX’s continued efforts to diversify its content portfolio with more live and interactive events and we are looking forward to being a part of them for years to come.”